Twitter Acquires Trendrr to Build Out TV Offerings

Trendrr announced Wednesday that it has been acquired by Twitter as the microblogging service seeks to further integrate its service with TV networks and advertisers.

Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets — tweets that might, say, get retweeted by a TV show's Twitter account, or show up on air during The Bachelor

It's this latter product, a Twitter spokesperson says, that Twitter intends to take advantage of. Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says. Read more...