Twitter Acquires Trendrr for TV Analytics

Social media analytics platform Trendrr announced Wednesday that it has been acquired by Twitter as the microblogging service seeks to further integrate its service with TV networks and advertisers.

Trendrr provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. It counts ABC News, MTV and Univision among its clients.

It's likely that Trendrr will play a role in the TV ratings system Twitter is planning to roll out with Nielsen in the fall, which will provide TV networks with ratings based on Twitter buzz. Read more...