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August 28, 2013 11:31 pm GMT

Founder Stories: Zendesk's Mikkel Svane On Applying Customer Service To Business

Screen Shot 2013-08-28 at 11.13.39 AMCan you measure corporate performance based on customer happiness? According to my Founder Stories guest this week, Zendesks Mikkel Svane, happiness is actually an important metric in the business of customer service. Zendesk produces a customer service platform that is used by more than 30,000 businesses worldwide. Started five years ago in Denmark, the once "virtual bootstrap" startup now has 400 employees and is experiencing at least 100 percent growth year over year. In our conversation, Mikkel and I discuss why he decided to move Zendesk to the U.S., how to create corporate culture when a third of the company works locally, and why Zendesk is opening an office in Madison, Wis.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BhANacfyHCs/

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