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August 28, 2013 03:26 am GMT
Kobo, the e-reader and tablet company owned by Rakuten (aka Japan's answer to Amazon), is today taking the covers off four new devices -- three new Android-based Arc tablets and a new Aura e-reader. And it is using the occasion to kick off a redoubled effort to focus on a specific segment in the market -- die-hard bookworms -- to help itself gain an edge over Amazon and differentiate itself better in the market. Now, in addition to its catalogue of 4 million books, Kobo has built in integrations with Pocket, new reading-focused storefronts (starting with a store for children's books and one for magazines), and two new Android feautures, a launcher Kobo calls "Reading Life" and a new Reading Mode, both designed to put reading front and center on tablets more than it has ever been done on tablets before.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Vuh3_cl8TJc/
Courting All Bookworms, Kobo Debuts 3 New Reading-Friendly Arc Tablets, A New Aura E-Reader, And A Plan To Gain An Edge Over Amazon
Kobo, the e-reader and tablet company owned by Rakuten (aka Japan's answer to Amazon), is today taking the covers off four new devices -- three new Android-based Arc tablets and a new Aura e-reader. And it is using the occasion to kick off a redoubled effort to focus on a specific segment in the market -- die-hard bookworms -- to help itself gain an edge over Amazon and differentiate itself better in the market. Now, in addition to its catalogue of 4 million books, Kobo has built in integrations with Pocket, new reading-focused storefronts (starting with a store for children's books and one for magazines), and two new Android feautures, a launcher Kobo calls "Reading Life" and a new Reading Mode, both designed to put reading front and center on tablets more than it has ever been done on tablets before. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Vuh3_cl8TJc/
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