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August 28, 2013 03:30 pm GMT
It turns out that amidst all the changes in the customer rewards and loyalty app landscape, the Chicago-based loyalty startup Belly is still kicking, and appears to be stronger than ever: It's now active in a total of 6500 locations in 18 geographical markets across the country. Now, the company says, it has its eye on owning the loyalty market once and for all, and taking the "in-store experience" overall to the next level. To help in that aim, Belly is announcing today it has secured $12.1 million in new funding from a cadre of big name venture and strategic investors.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/b_FWSHWf0qI/
Belly Gets $12.1 Million From NEA And Others In A Bid To Take Its Loyalty App To The Next Level
It turns out that amidst all the changes in the customer rewards and loyalty app landscape, the Chicago-based loyalty startup Belly is still kicking, and appears to be stronger than ever: It's now active in a total of 6500 locations in 18 geographical markets across the country. Now, the company says, it has its eye on owning the loyalty market once and for all, and taking the "in-store experience" overall to the next level. To help in that aim, Belly is announcing today it has secured $12.1 million in new funding from a cadre of big name venture and strategic investors. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/b_FWSHWf0qI/
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