90% of VMA Viewers Reacted on Facebook

Viewers of the MTV Video Music Awards didn't sit passively as Miley Cyrus twerked her way to infamy during the show. Most viewers — about 90% — shared their thoughts about her and the VMAs on Facebook

Out of a total audience of 10.1 million viewers on Sunday night, 9 million unique users generated more than 26.5 million Facebook interactions (comments, likes and posts), according to the company. That's about 2.6 times the number of unique users on Twitter (3.45 million) Sunday night, according to Twitter's SocialGuide analytics. The show also drew 20.3 million tweets, SocialGuide reports, meaning Facebook had 6.2 million more interactions Read more...