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August 27, 2013 05:44 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h5gaRbMbC5I/
TxtMeApp Offers An Easy Way To Drive Mobile Downloads From Desktop Ads
Here's one way advertisers can convince desktop viewers to try out their mobile apps send them a text.That's the proposition behind TxtMeApp,a new product from Israel-based digital media agency Say Media Group (not to be confused with Say Media, the San Francisco-based advertising and publishing company that owns sites like XOJane and ReadWrite). The company delivers ads in the form of an offer wall, which is supposed to point users at apps that are tailored to their interests. If something attracts them, they just enter their phone number, then they'll receive a text with a link to the app.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h5gaRbMbC5I/
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