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August 27, 2013 11:36 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/06SVx5QWG5g/
The New iPhone Could Reboot Outdoor Advertising
Amid the digital revolution, outdoor advertising has remained stubbornly resistant to change
Electronic billboards can display video and occasionally run tweets or Facebook comments from fans, but they don't react dynamically in the same way as online and mobile advertising.
See also: 10 Best iPhone Chargers
An NFC-enabled iPhone could change that, though. With an install base by the end of the year in the millions, outdoor advertisers will have the license to try out some more interactive advertisingImagine a billboard that dispenses coupons or one that shows different ads depending on who walks by. Or perhaps there wouldn't be a billboard at all — just a small device transmitting offers to your phone Read more...
More about Advertising, Smartphones, Nfc, Business, and MobileOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/06SVx5QWG5g/
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