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August 27, 2013 04:31 am GMT

SummerSlam Is a Social-Media Smash With Fans Online

Johncenagetty

Never a company to twiddle its thumbs on the social side of things, World Wrestling Entertainment unveiled new features for SummerSlam 2013, including a social-media hub and Google Glass integration.

Now, just over week after August's annual extravaganza of body-slams and verbal theatrics, WWE says the digital results are in. Unsurprisingly, they paint a very successful picture

See also: How Dwayne 'The Rock' Johnson Lays the Smackdown on Social Media

Perhaps most impressive is that this year's event generated 28% more social conversation than last year's edition, according to data from analytics firm Trendrr. (Trendrr provided the data to WWE, which it then shared exclusively with Mashable Read more...

More about Wwe, Entertainment, and Sports

Original Link: http://feeds.mashable.com/~r/Mashable/~3/iB1tpijs4Rs/

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