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August 27, 2013 07:20 pm GMT
Twenty-five percent of the population controls 75 percent of the spending, and advertisers will pay big bucks to advertise to find them. That's Martini Media's job. This focus and the $22 million to $27 million it expects to earn in 2013 has helped it raise a $14 million Series D. Now it's ready to build a programmatic self-serve way to pepper the upper crust with ads.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VovZEnXQh0Q/
Martini Media Raises $14M To Target Ads At Rich People
Twenty-five percent of the population controls 75 percent of the spending, and advertisers will pay big bucks to advertise to find them. That's Martini Media's job. This focus and the $22 million to $27 million it expects to earn in 2013 has helped it raise a $14 million Series D. Now it's ready to build a programmatic self-serve way to pepper the upper crust with ads.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VovZEnXQh0Q/
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