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August 27, 2013 09:40 pm GMT

Kiind Takes Aim At Corporate Rewards Market, Only Makes You Pay For Gift Cards When You Use Them

Kiind_logoThe dirty secret of the gift-card industry is that many of them go unused. At first glance, that looks like easy money for retailers, but with a slew of new regulations, unused gift cards are actually starting to become a drag on retailers' books. In comes Kiind, a Victoria, Canada-based startup that only charges you for the virtual gift cards you send once the recipient actually redeems them.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dxxKKLCJv1k/

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