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August 27, 2013 06:38 pm GMT
Gamification -- the idea of adding gameplay elements into services to get people to interact more with them -- has been one of the more buzzy features in the last few years of social media services, but it's also been one of the more problematic. Last year, Gartner estimated that some 80% of apps with gamification incorporated into them are liable to fail in their purpose. And if you look at companies like Gowalla and Foursquare, you can see that consumer apps that incorporate these have had mixed success.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ip0eHI_A4j0/
As Badgeville Hones In On Gamification For Large Enterprises, It Launches A New Behavior Lab
Gamification -- the idea of adding gameplay elements into services to get people to interact more with them -- has been one of the more buzzy features in the last few years of social media services, but it's also been one of the more problematic. Last year, Gartner estimated that some 80% of apps with gamification incorporated into them are liable to fail in their purpose. And if you look at companies like Gowalla and Foursquare, you can see that consumer apps that incorporate these have had mixed success.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ip0eHI_A4j0/
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