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August 26, 2013 10:27 am GMT
It isn’t often that one learns about cool apps from Vogue. In case you don’t read fashion magazines, American Vogue is basically like a seasonal shopping catalogue for women who find themselves, or aspire to find themselves, in the 1%. With an average cost of $4,375 per item displayed, there are very few people who can afford what Vogue is peddling. But those who can, buy. This September, the 906-page fashion tome is peddling tech –hard sell. Forget if you will the few data points pointing to a tech “slump.” Judging by the number of times Instagram and Twitter are mentioned in the September Vogue, it’s no longer okay to be a beautiful Luddite. Now you have to be gorgeous AND have built an app. Like Peek founder Ruzwana Bashir who is featured wearing techie favorite Oscar de la Renta.Or model Topaz Page-Green (what a Vogue-friendly name!) whose yet-to-be released Feedie app turns your food selfies into charitable donations. Of course. If you’re trying to profit off of consumer tech, consider your market expanded this September: Nike’s FuelBand now pairs nicely with a Cartier bracelet. Make up artist Michelle Phan’s 800,000 Instagram fans, 400,000 Twitter followers and 1.3 million Facebook Likes are considered just as valid a status symbol as Marissa Mayer’s multi-colored, thousand dollar,de la Renta (of course) cardigans. What better proof of this tech hard sell than Mayer herself? Her 3,000-word profile in the magazine, any tech reporter’s wet dream, reveals insights into Yahoo’s stealth “Project Grand Slam” and a breakdown of how the Tumblr deal went down last Spring, in addition to What Marissa Is Wearing:”That’s when we said, My gosh, if were going to do all this, it makes sense to merge. I loved David’s perspective on the products, and I think he respected mine. We had a tremendous meeting of the minds in terms of what we wanted to build and what we wanted to do.” Hell, the profile even made Techmeme. Oh and of course Google Glass makes an appearance, continuing its vigorous efforts to expand beyond Josh Topolsky’s face onto 12 pages of model Raquel Zimmerman’s and, maybe someday, if everyone keeps their fingers crossed long enough, yours. This most recent Glass press cycle leverages Vogue, Nina Garcia,Diane Von Furstenberg,model Coco Rocha and a bunch of non-tech influencers in an attempt to make Google’s wearable form of Google+ something that normal people aspire
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8NZA-ImhmBI/
Vogue And The Tech Hard Sell
It isn’t often that one learns about cool apps from Vogue. In case you don’t read fashion magazines, American Vogue is basically like a seasonal shopping catalogue for women who find themselves, or aspire to find themselves, in the 1%. With an average cost of $4,375 per item displayed, there are very few people who can afford what Vogue is peddling. But those who can, buy. This September, the 906-page fashion tome is peddling tech –hard sell. Forget if you will the few data points pointing to a tech “slump.” Judging by the number of times Instagram and Twitter are mentioned in the September Vogue, it’s no longer okay to be a beautiful Luddite. Now you have to be gorgeous AND have built an app. Like Peek founder Ruzwana Bashir who is featured wearing techie favorite Oscar de la Renta.Or model Topaz Page-Green (what a Vogue-friendly name!) whose yet-to-be released Feedie app turns your food selfies into charitable donations. Of course. If you’re trying to profit off of consumer tech, consider your market expanded this September: Nike’s FuelBand now pairs nicely with a Cartier bracelet. Make up artist Michelle Phan’s 800,000 Instagram fans, 400,000 Twitter followers and 1.3 million Facebook Likes are considered just as valid a status symbol as Marissa Mayer’s multi-colored, thousand dollar,de la Renta (of course) cardigans. What better proof of this tech hard sell than Mayer herself? Her 3,000-word profile in the magazine, any tech reporter’s wet dream, reveals insights into Yahoo’s stealth “Project Grand Slam” and a breakdown of how the Tumblr deal went down last Spring, in addition to What Marissa Is Wearing:”That’s when we said, My gosh, if were going to do all this, it makes sense to merge. I loved David’s perspective on the products, and I think he respected mine. We had a tremendous meeting of the minds in terms of what we wanted to build and what we wanted to do.” Hell, the profile even made Techmeme. Oh and of course Google Glass makes an appearance, continuing its vigorous efforts to expand beyond Josh Topolsky’s face onto 12 pages of model Raquel Zimmerman’s and, maybe someday, if everyone keeps their fingers crossed long enough, yours. This most recent Glass press cycle leverages Vogue, Nina Garcia,Diane Von Furstenberg,model Coco Rocha and a bunch of non-tech influencers in an attempt to make Google’s wearable form of Google+ something that normal people aspireOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/8NZA-ImhmBI/
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