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August 26, 2013 10:10 pm GMT

How to Make Your App More Engaging

App

Lindsay asks:

What's the best way to grow engagement in mobile apps?

First things first: Do you want to make an app that people like? Then maybe you shouldn't conflate "engaging" with time spent

It turns out some of the most beloved apps are those that users can zip in and out of rapidly

That was the finding of a 2011 study that looked at rates of engagement for branded apps. The upshot: Apps are a great vehicle for engendering good feelings about your brand. But informational, ostensibly less engaging apps were more likely to engage users than games or entertainment.

The reason, says Rob Potter, an associate professor at Indiana University, and co-author of the study, is that there are essentially two experiences that people have with apps — information-gathering and escape. The former actually leads to a calmer physiological state. Apparently, when our focus is external, our bodies calm down. The reverse is also true. (A panic attack would be an extreme version of an internally focused mindset.) Read more...

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Original Link: http://feeds.mashable.com/~r/Mashable/~3/9FR3UI8p1LM/

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