Eat What You Tweet: Toaster Strudel Personalizes Pastries on Twitter

Pillsbury Toaster Strudel — the store-bought pastry filled with everything from apple to cream cheese — didn't have a social presence until three weeks ago. Now on Facebook and Twitter, the brand is bringing attention to its social network activity in a sweet way.

Pillsbury's Strudel Düdeler, a machine powered by tweets, makes icing art on your Toaster Strudel. Starting on Tuesday, Twitter users who send a tweet detailing their first thing they do in the morning to @ToasterStrudel (along with the hashtag #StrudelArt) will receive a picture of a Strudel with personalized icing art