9 Data Sets Every Ecommerce Company Should Measure

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising

Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases

Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below.

1. User Acquisition Costs

If you are in the e-commerce world and you don't know how many users are landing on your page, the conversion rate of users to paying customers and the cost of that user landing on the page (versus the profit you make in sales), you may not be in the industry too long. SEO is one way to get an audience, but sometimes you have to pay for users, and you have to know what that converts to. If you have returning clients, it's important to know the average retention you will have, as well. We track so much information on our users at TuneBash. There is a great quote that I use, and it's good for the e-commerce world: "If you can't measure it, you can't control it." Read more...