5 Ways to Enjoy the MTV VMAs Online

MTV's interactive online onslaught for Sunday's Video Music Awards is aimed at bringing you closer to the action. Below, we list how to get involved and enhance your digital experience.

"It's all about the audience becoming a visual entity of the show and not just a username and a piece of copy," Mike Scogin, vice president of MTV mobile, explained to Mashable.

The VMAs red carpet begins at 6 p.m. ET and the awards show airs live at 9 p.m. ET from Brooklyn's Barclays Center with performances from Lady Gaga, Kanye West, Katy Perry, Miley Cyrus, Robin Thicke, Macklemore & Ryan Lewis, Justin Timberlake (likely with 'N Sync), Bruno Mars and Drake. Presenters will be Taylor Swift, Selena Gomez, Joseph Gordon-Levitt, Jared Leto, Emeli Sande and more — with a "special appearance" from One Direction. Read more...