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August 25, 2013 06:45 pm GMT

Apple Changes App Store Ranking Algorithm to Favor Ratings

Iphone

Apple appears to be testing out some new changes to its iTunes App Store ranking algorithms, taking into account app ratings and other new factors in the Top Chart rankings.

It's not clear if the changes are more experimental or part of a larger overhaul, but they have resulted in apps losing and gaining positions without a corresponding increase or decrease in app downloads.

App marketing startup Fiksu spotted the trend in late July, after observing that apps with ratings of four stars or more received a ranking boost, which they've maintained throughout August. Meanwhile, apps with fewer than three stars dropped down in the charts, and haven't moved back, despite downloads remaining relatively consistent. Read more...

More about Apple, App Store, Ranking, Tech, and Apps Software

Original Link: http://feeds.mashable.com/~r/Mashable/~3/elS6Qg-QHrw/

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