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August 25, 2013 09:00 pm GMT

A Story About Threading The Needle On Mobile

NeedleAs some of you may know, Ive been lucky to be a small part of the team behind Swell, a new kind of radio experience built initially for iPhone. After spending many months in stealth mode leading up to our public release at the end of June 2013, I finally had some perspective to look back and reflect on all the little product and strategic decisions the team made to deliver what is, in my (biased) view, a great V1 product in a crowded, competitive, and noisy consumer app marketplace. About two months into the wild, we are fortunate to have received some nice feedback and organic mentions on Twitter, where much of our core audience resides.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vXLhGdAV150/

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