Facebook Pulls Plug on Physical Goods to Focus on Gift Cards

Facebook is pulling the plug on its physical gift offerings — which allows users to purchase tangible goods such as stuffed animals, flowers and wine — as a part of a greater effort to focus on gift cards.

The social network is slowly phasing out its physical gifts initiative less than a year after its launch. Instead, it will add more merchants to its Facebook Card — a reusable gift card on which you can keep monetary balances from different retailers. This means you could have $100 at Sephora and $8.25 at Jamba Juice on the same card.