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August 24, 2013 12:59 am GMT

Facebook Ditches Physical Gifts To Double-Down On Digital Codes And Its Own Brick-&-Mortar Gift Card

Gifts Redesign_Final (1) FeatureFacebook Gifts is getting a major redesign that will end sales of physical gifts. It will now focus on suggesting you buy friends digital gift codes or Facebook's omni-Gift Card credit to spend at brands and local businesses they Like, which now get their own Gifts landing page. These two types of Gifts made up 80% of sales, cost less to ship and support, so it makes sense to invest in them.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PG4ZCICtwrk/

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