Red Bull Scores a Win With Extreme Instagram Video

Red Bull is one of the world's most successful brands at marketing itself on social media. Its posts, particularly on YouTube, tout its daredevil, extreme image and frequently become viral content hits with fans of action sports and crazy videos

But, as with many brands, Red Bull seemed to struggle with figuring out how to leverage Instagram's still relatively new video feature. Until Thursday, that is, when it scored a big win on the platform

In fact, Red Bull had only posted one decidedly unremarkable video to Instagram since the social network expanded beyond photos in June. Here's the Thursday post that resonated with the energy drink company's nearly 850,000 followers there: Read more...