63% of Brands Have Multiple Twitter Accounts

For top brands, one presence on Twitter isn't enough

In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts.

Statista's chart, below, breaks down the number of brands with multiple, single and zero Twitter accounts, measured over the past three years.

Do you think multiple Twitter accounts are a must for brands? Let us know in the comments.

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