New iPhone: All That Glitters Isn't Gold

Apple may or may not reveal a Gold iPhone 5S in September. Not an iPhone made of gold, but one with a gold-colored body. The Interwebs have been obsessed with this idea for days, and are busily trading “leaked” photos of this astounding creation.

If King Midas heard of this, his reaction would surely be: "Are you serious?”

This fascination with iPhone colors confounds me. I shouldn’t be so surprised. The web was just as obsessed with the white iPhone 4 before it finally arrived in 2011. We talked and wrote about it for a solid year before the UV-protection-needing albino phone finally arrived Read more...