Can Facebook Rewrite the Industry Standard For User Engagement?

The "monthly active users" figure has long been the industry standard for user engagement in social media. It's easy to digest, but more importantly, it's a benchmark capable of comparing the most social of social networks to the new kids on the block.

When it comes to Facebook, however, monthly active users have become a mere side dish to the more relevant main course that is "daily active users." During the company's Q2 earnings call, there was an entire menu of them: Daily actives worldwide (705 million), mobile daily actives (469 million in June), and even the number of active users during America's daily primetime television hours (88 to 100 million) Read more...