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August 21, 2013 05:47 am GMT

Social Publishing Platform Percolate Adds New Tools For Managing User Generated Content

PercolatePercolate helps companies publish interesting, engaging content to social networks or at least, that's the goal. What it hasn't done until now is help those businesses take advantage of all the additional content that fans, consumers, and everyone else are also posting.The idea of allowing brands to harness user-generated content is a pretty familiar for example, that's one of the main goals of a startup called Chute. However, Percolate CEO James Gross said the process around getting permission to use that content, and then add it to your media library, can be pretty clunky. (For many companies, it means asking permission via tweet, then taking a screenshot of the exchange.)

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/XLfOXhXn5OM/

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