ESPN exec is willing to talk to Google, Sony, Intel about IPTV -- if they'll take bundles

For those who find sports is the string keeping them from cutting loose of traditional pay-TV services, ESPN president John Skipper's comments today are a bit of good news / bad news. Speaking to Bloomberg, he revealed the network has had talks to offer its content on internet TV services like the ones we've heard Google, Sony and Intel (among others *cough Apple*) are interested in offering. What he and a network spokesman made clear however, is that any agreement would involve those services offering a package of channels, just like current cable, satellite and telco providers. That would make it harder for any online service to differentiate itself on content or pricing, but we'll have to wait for one to actually launch to find out for sure.

Filed under: Home Entertainment, HD

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Source: Bloomberg