Benefit's Ballsy Mascara Ad Touts Nice "Packages"

Ballsy is the right word for Benefit Cosmetics' latest video campaign, which debuts Wednesday.

The video, dubbed "Real Men Don't Fake It," features a host of male characters — some at the pool or beach, another in yoga class and another in a parking lot — all in tight-fitting garments that display unusually large "packages." The women around them become unusually excited — but, as it turns out, for a different kind of package. The video ends with one of Benefit's more popular taglines: "Laughter is the best cosmetic."

The campaign was designed to promote the cosmetic company's They're Real mascara, which promises consumers lashes so long and thick they look fake Read more...