Top Dog: BarkBox's Mission to Reinvent the Pet Industry

You get monthly shipments of beauty product, razors and healthy snacks, so why should Fido be left out of all the fun? Answer: He shouldn't.

Matt Meeker, Carly Strife and Henrik Werdelin founded ecommerce and content site BarkBox in December 2011 as an easy way for dog parents to spoil their pooches every month. The subscription service, which starts at $19 per month, delivers all-natural treats and high-quality toys made in the U.S. and Canada that are unlikely to be found at big-box retailers. The company rebranded as Bark & Co. in April 2013 with $5 million in funding and a diversified mix of products — BarkBox (subscription service), BarkPost (content site) and BarkCare (24/7 vet care). Read more...