PriceGrabber Acquires Fashion App Snapette

PriceGrabber, a price-comparison shopping site, has acquired two-year-old shopping app Snapette for an undisclosed amount.

Snapette is designed to connect iPhone and Android owners with fashion merchandise in nearby stores. The company has partnered with more than 200 brands and retailers — some large, such as Nine West and Joie, others small. Together, they serve users an Instagram-like feed of new products as they arrive in stores.

Snapette will continue to operate as an independent company under PriceGrabber, and its nine-person team has moved to a new office in New York. (PriceGrabber is headquartered in L.A.) Read more...