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August 20, 2013 11:30 pm GMT

PiP Uses Facial Recognition To Reunite Lost Pets With Their Owners

20130806112755-PiP_Website_MainImageHaving your dog or cat run away is pretty traumatic. And even if somebody finds your furry friend, they might not know where to find you. If your pet ends up in a shelter, chances are high that it will be euthanized, so Philip Rooyakkers, the CEO of PiP - The Pet Recognition Company, decided to see if he and his team could use facial recognition instead of tags to more easily report and find more lost pets.PiP launched its Indiegogo campaign today. The company is looking to raise $100,000 in the next month to raise the final funds necessary to bring the app to market.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2KkBrCIIr5c/

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