Twitter Hires Google Exec to Lead Entertainment Ad Sales

Twitter rolled out new ad and analytics products for TV advertisers this summer — and now, the company has a new leader to sell them.

Twitter revealed on Monday that Jennifer Price, Google's former head of media and entertainment sales, is now its new head of entertainment sales. In her first media interview, Price told Variety that entertainment brands are "just scratching the surface" with Twitter and that she plans to expand Twitter's sales team to grow sales among movie, TV and possibly even video game companies.

Twitter has found great success wooing TV and other entertainment properties to its advertising business, most recently with Twitter Amplify, which allows media brands and their advertising partners to re-promote their television ads on Twitter. ESPN, Turner, Discovery and Fox are among the more than 20 national media partners who have signed on to the program to date Read more...