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August 19, 2013 04:17 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/w6WCu8ZehTU/
J.Crew Debuts Fall Catalog on Pinterest
J.Crew's at-home catalog subscribers won't be the first to glimpse the brand's September issue: That honor will fall for the first time to J.Crew's Pinterest followers on Monday morning.
It's a big move for a company that, until a year ago, didn't have a social media department, nor a Pinterest account. In fact, so far as we've aware, J.Crew is the first clothing brand to debut its catalog on the image-based network.
J.Crew isn't the only apparel brand to choose social media over more traditional channels to introduce its lineup this fall: Late last month, Oscar de la Renta premiered its fall campaign via Instagram. And many brands now debut their print and TV campaigns on Facebook and YouTube, respectively. Read more...
More about Fashion, Pinterest, Business, Marketing, and JcrewOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/w6WCu8ZehTU/
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