Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
August 19, 2013 04:17 pm GMT

J.Crew Debuts Fall Catalog on Pinterest

Jcrew-catalog

J.Crew's at-home catalog subscribers won't be the first to glimpse the brand's September issue: That honor will fall for the first time to J.Crew's Pinterest followers on Monday morning.

It's a big move for a company that, until a year ago, didn't have a social media department, nor a Pinterest account. In fact, so far as we've aware, J.Crew is the first clothing brand to debut its catalog on the image-based network.

J.Crew isn't the only apparel brand to choose social media over more traditional channels to introduce its lineup this fall: Late last month, Oscar de la Renta premiered its fall campaign via Instagram. And many brands now debut their print and TV campaigns on Facebook and YouTube, respectively. Read more...

More about Fashion, Pinterest, Business, Marketing, and Jcrew

Original Link: http://feeds.mashable.com/~r/Mashable/~3/w6WCu8ZehTU/

Share this article:    Share on Facebook
View Full Article

Mashable

Mashable is the top source for news in social and digital media, technology and web culture.

More About this Source Visit Mashable