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August 19, 2013 05:22 pm GMT
As low internet penetration stifled Facebook's early growth in emerging markets in 2011, Indian startup U2opia developed an SMS-like system for users to post messages and read notifications by navigating through various menus via their keypad. Now, the analogue technology is being used by 10 million mobile subscribers in emerging markets, and boasts a million new sign-ups every month. However, the startup risks making itself redundant if it doesn't grow with its increasingly digital user base, and has ambitions to launch a smartphone app.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vOYWjS4c11s/
How Do You Connect 10 Million Dumbphone Users To Facebook?
As low internet penetration stifled Facebook's early growth in emerging markets in 2011, Indian startup U2opia developed an SMS-like system for users to post messages and read notifications by navigating through various menus via their keypad. Now, the analogue technology is being used by 10 million mobile subscribers in emerging markets, and boasts a million new sign-ups every month. However, the startup risks making itself redundant if it doesn't grow with its increasingly digital user base, and has ambitions to launch a smartphone app.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vOYWjS4c11s/
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