Groupon Offers a Cut to Publishers Running Ads for Deals

Publishers looking to make some extra cash can now work with Groupon directly to run ads for deals

Groupon opened up its Groupon Partner Network globally on Monday. Interested publishers can earn up to 12% on a consummated Groupon deal. (The 12% is an introductory promotion; in October, the figure will drop to 10%.) The program rolled out in pilot earlier this year and is now available in 34 countries

Publishers can apply for the program at partner.groupon.com

Once accepted, publishers gain access to dozens of banner ads and widgets. Groupon also provides diagnostics to show how the ads — which work on desktops as well as mobile devices — performed and specifics on commissions. For publishers, GPN looks like an alternative to Google's AdWords. It remains to be seen whether it is more lucrative Read more...