Report: Users Are Engaging More With Facebook Ads

A quarterly review of Facebook's ad performance found increases in advertising metrics across the board, including click-through rates, total clicks and revenues driven by the ads themselves

Kenshoo Social, a digital marketing company that works with "hundreds" of customers that advertise on Facebook, explored more than 75 billion Facebook ads over the past two quarters, finding evidence that the ads are not only working, but are in some cases undervalued. Kenshoo is considered a preferred marketing developer (PMD), meaning the company has been uniquely identified by Facebook as a marketer "driving outstanding positive impact." In other words, Kenshoo and Facebook work closely together to ensure ad success for both companies Read more...