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August 17, 2013 11:00 pm GMT

Formvertise Launches With Form-Based Mobile Ads And Sue Me' Campaigns Offering A Guaranteed ROI

formvertise logoStartup Formvertise is committing financially to the effectiveness of its mobile ad campaigns.It's is actually a spinoff from another company we've covered, Adlibrium, which offered mobile marketing tools for small businesses and nonprofits. The problem with that approach, as explained to me by CEO Shaunak Khire, is not hugely surprising many of those organizations don't have significant budgets.

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