The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system

Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server."

It would likely make money hand over fist, and is clearly the main future-focused impetus for the patent. But it's far from the only one. Read more...