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August 16, 2013 10:47 pm GMT

ShopAdvisor Closes $5M Funding Round As It Grows Roster Of Magazines Using Its Comparison-Shopping Tech

ShopAdvisor Allure editorial page+shop portrait (2)ShopAdvisor has closed a $5 million investment round led by Pittco Capital Partners, with participation from Seavest Capital, Rationalwave Capital Partners, and the Boston-based investors Rob Soni and Bob Davoli. The company, which originally launched as an app to help consumers remember and shop for products later, has moved in a B2B direction in the last year by adding comparison-shopping opportunities for media sites, tablet apps and print publications.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BbIXWnRgg08/

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