New Patent Hints at 'Pay-Per-Gaze' Advertising for Google Glass

Google has just been granted a patent that could potentially pave the way for advertising on Google Glass in the future.

The patent, which was granted on Tuesday, outlines how advertisers could be charged according to the the number of views an ad received while wearing Glass, both offline and online. Google calls the process "pay-per-gaze" advertising.

While the patent doesn't specifically mention Google Glass, it does state that its "gaze tracking system" requires a "head mounted gaze tracking device" which "comprises eyeglasses" and includes "side-arms that engage ears of the user ... lenses through which the user views the external scenes, wherein the scene images are captured in real-time" as well as "at least one forward facing scene camera." Read more...