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August 16, 2013 04:35 am GMT

Adap.tv Founders Discuss Their $405M Acquisition And The Company's Secret Ingredients'

amir ashkenaziA week after AOL (which owns TechCrunch) announced that it's acquiring video ad company Adap.tv for $405 million, we drove down to the company's office in San Mateo to speak to co-founders Amir Ashkenazi (the CEO) and Teg Grenager (the chief product officer).Ashkenazi told me that there were "secret ingredients" leading to the company's success namely, its engineers. That's because the company's goal was to create an ad platform that directly connected buyers and sellers:

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sqp8YxYu9LI/

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