Why Dayparting Must Be Part of Your Mobile Strategy

Steve asks,

Is dayparting important to mobile? How do I use it?

The answer, in short, is a resounding yes, dayparting is important. The term refers to dividing the day into several parts and providing unique programming during each — and it becomes especially relevant as mobile devices travel with users all day and night. The world is going mobile, and by the end of the year, there will be more mobile devices than people on Earth. Not leveraging dayparting, says MediaWhiz Director of Marketing and Communications Keith Trivitt, means "marketers risk seeing their mobile campaign fall victim to the old marketing adage that half of a brand's advertising spend is wasted, but marketers don't know which half it is Read more...