Warby Parker Appeals to 'The Literary Life' in Second TV Ad

Warby Parker is kicking up its retro/intellectual vibe with its second TV ad, dubbed "The Literary Life Well Lived."

The 30-second commercial is glamorous and visually entertaining — a masculine, more adult version of Kate Spade's short films, which often feature young women with books, typewriters and bicycles. (Not coincidentally, the spot was created by the ad agency of Kate Spade cofounder Andy Spade.)

In Warby Parker's ad, bespectacled characters box in suits, play piano and drink liquor in book-lined living rooms. The last shot depicts a couple eating breakfast in bed, pages of the New York Times scattered about the bedspread. Read more...