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August 14, 2013 12:13 am GMT

Millennial Media To Acquire Mobile Ad Company Jumptap For $200MPlus In Millennial Stock

jumptap logoMillennial Media just announced that it has reached an agreement to acquire Jumptap, a deal that brings together two well-known mobile ad companies.The acquisition press release describes the deal as "a predominantly stock transaction," with Jumptap shareholders to receive 24.6 million shares in publicly-traded Millennial, giving them ownership of about 22.5 percent of the company. (At the current price, those shares would be worth about $209 million.)

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