Watch Videos Go Viral on Twitter

It's a question as old as YouTube: Why do some Internet videos go viral while others sit and collect virtual dust?

It's not an easy question to answer — there's no secret formula viral video success (unless, of course, you're Justin Bieber). But that didn't stop Twitter from exploring the phenomenon in a recent study, examining three viral video examples for signs of consistency

Twitter's UK research team shared the results in a blog post Monday, and while the secret sauce for "going viral" may still be a mystery, there was some insight to be found. "There are no rules to 'virality,'" wrote the post's author, Gordon MacMillan, Twitter UK's editorial manager. "While some ignite, and spread like wildfire across the web, the growth of others is much more measured, like ripples spreading across a lake." Read more...