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August 13, 2013 07:53 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/F-WJCTIdzhc/
Watch Nelly and His 'Homebee' Rap for Honey Nut Cheerios
Rapper Nelly and Cheerios launched an unlikely collaboration including a sanitized remake of his 2001 hit "Ride Wit Me."
In the video above, Nelly (a.k.a. Cornell Iral Haynes, Jr.) gives the Honey Nut Cheerios mascot, Buzz, a makeover
The campaign will include five ads directed by Hype Williams, according to Advertising Age. The article includes the following statement from Nelly: "I've worked with some very talented artists and thought 'I think it's about time I work with the Bee.'" This follows a previous collaboration with candy brand Mike & Ike Read more...
More about Advertising, Marketing, Business, and NellyOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/F-WJCTIdzhc/
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