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August 12, 2013 01:00 am GMT

The Science Of Reddit: Why Some Ideas Dominate The Net

SheepThe Internet is not a perfect meritocracy, where the best ideas naturally rise to the forefront of the national conversation. It is easy to game the popularity of some ideas by exploiting the fact that Internet users are overly optimistic sheep who blindly rate the value of stories positively if they first see that others already liked it. In a brand-new study, one of my favorite researchers, New York University's Sinan Aral, found that he could experimentally boost the popularity of articles 32 percent on a news aggregator, like Reddit.com, by posting them with an initial few likes.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/6V72Yi1zp_I/

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