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August 12, 2013 03:00 am GMT

Four Online Brands That Are Building Their Reputations Offline, Because It's Called Street Cred For A Reason

ASTLEYCLARKE SelfridgesAs a consumer, online-native luxury brands mess with my feelings. On the one hand I tell myself, "Hey, I'm a modern woman. I believe in the power of minimizing overhead!" But when push comes to shove, I want to feel the quality of that leather or wool in your hands. Check the stability of the heel. Because as with OkCupid, true love happens in person, and even Forever21 photographs well in advertisements.

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