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August 10, 2013 11:00 pm GMT
Last week, my company Directly closed a $1.75 million seed round using an inbound approach to fundraising. In past ventures, wed used the outbound approach that virtually all startups use identifying investors, networking to coordinate calls and meetings, and working 1:1to create demand. Our new inbound approach applied new marketing technology to crowdfunding sites to generate broad investor demand, track investor engagement, and transform the traditional and inefficient outbound fundraising process to an efficient inbound raise.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rszvU0QEhrc/
Close A Round With New "Inbound" Tools And Techniques On AngelList
Last week, my company Directly closed a $1.75 million seed round using an inbound approach to fundraising. In past ventures, wed used the outbound approach that virtually all startups use identifying investors, networking to coordinate calls and meetings, and working 1:1to create demand. Our new inbound approach applied new marketing technology to crowdfunding sites to generate broad investor demand, track investor engagement, and transform the traditional and inefficient outbound fundraising process to an efficient inbound raise.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rszvU0QEhrc/
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