NCAA Quits Selling Jerseys Online After Explosive Twitter Rant

As recently as Tuesday morning, you could go to the NCAA's official online store, type in the name of your favorite college athlete, and buy the corresponding jersey for $60 or so. All this despite the NCAA maintaining, in a closely watched class-action suit, that it does not profit off the images and likenesses of its amateur athletes who power a multi-billion dollar college sports entertainment industry

NCAA president Mark Emmert said on Thursday, however, that college sports' governing body will soon cease selling player jerseys and other school-specific apparel on its shopncaasports.com site. The unspoken impetus for this abrupt about-face? An explosive Twitter campaign lodged by ESPN college basketball analyst Jay Bilas (pictured above) on Tuesday morning Read more...